2009年10月11日星期日

Here's to Beer Unites Beer Lovers Virtually Through Social Networking Site MingleNow

ST. LOUIS, MO and SAN JOSE, CA -- March 2, 2007 -- Here's to Beer is proud to
announce that "Clink," an innovative new social networking promotion, has
launched on MingleNow.com. "Clink" will allow contemporary adults to
photograph themselves enjoying beer with their friends in a variety of
social situations and share them over the MingleNow.com platform. With
"Clink," Here's to Beer has created a unique opportunity to remind
contemporary adults that beer is the best choice to bring old and new
friends together.


"Virtual social networking has become part of the daily routine of
how contemporary adults communicate with each other," said Bob Lachky,
executive vice president of global industry development for
Anheuser-Busch. "Supporting this niche social media outlet where people
actively engage in sharing stories and images reinforces the honesty and
authenticity of socializing over a beer."


Here's to Beer, an industry-wide effort spearheaded by Anheuser-Busch, was
created to elevate and enhance the image of beer. Through the "Clink"
initiative with MingleNow.com, both companies will promote "Clinking" and
encourage users to share beer experiences online. Users place their photos
into a general "Clink" album or into various themed "Clink" groups, created
by "Clink" users. The site will hold contests through the year, allowing
users to vote for their favorite "Clink" photo, and will award prizes to
those with the highest overall rating.


"MingleNow is fostering a sense of community with trendsetting adults,"
said Gurbaksh Chahal, chairman and CEO of BlueLithium, the company that
created MingleNow. "Here's to Beer and 'Clink' create a unique environment
where users can connect with people who share interests similar to their
own."


About Anheuser Busch


Based in St. Louis, Anheuser Busch is the leading American brewer, holding
a 48.8 percent share of U.S. beer sales. The company brews the world's
largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a
50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent
share in China brewer Tsingtao, whose namesake beer brand is the country's
best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage
companies in FORTUNE Magazine's Most Admired U.S. and Global Companies
lists in 2006. Anheuser Busch is one of the largest theme park operators
in the United States, is a major manufacturer of aluminum cans and one of
the world's largest recyclers of aluminum cans. For more information,
visit www.anheuser-busch.com.


About MingleNow


The first offline to online social network, MingleNow was created in 2006
to solve a modern social problem: connecting many different groups of
real-world friends, easily, online. MingleNow bridges the two worlds by
connecting people to the bars, clubs and restaurants where they hang out
and to the other people who hang out there. The network features include
photo and video sharing, event planning and calendar functions, RSS,
Wordpress, and Google Maps. MingleNow was conceived and built by the
BlueLithium Labs unit of BlueLithium, a leading online ad network. For more
information, please visit www.MingleNow.com.

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