PubMatic Awards Publishers Thousands of Dollars in Free Advertising

PALO ALTO, CA- PubMatic (www.pubmatic.com), the first and
largest ad optimization platform for Web publishers worldwide, today
announced that Sportsvite and Weblog Tools Collection are the winners of
the January/February PubMatic Publisher Challenge. Sportsvite has increased
its revenue by 90 percent, while Weblog Tools Collection has increased its
revenue by 30 percent since using PubMatic.

The PubMatic Publisher Challenge is an innovative program that provides web
publishers with thousands of dollars of free advertising on Web 2.0 web
sites. Publishers go to www.pubmatic.com to sign up for and start using
PubMatic, and then tell PubMatic how much the use of its free service has
increased their revenues. Building on PubMatic's success with optimizing
publishers' ad inventory across ad networks, the PubMatic Publisher
Challenge selects winners every month and advertises their products and
their success in using PubMatic. PubMatic is the only publisher
optimization service that is broadly available and has a proven track
record of increasing publishers' revenues.

"The online advertising industry continues to grow by leaps and bounds, but
making it work for you can be a time-consuming undertaking," said Rajeev
Goel, co-founder and general manager of PubMatic. "The success of
Sportsvite, Weblog Tools and our thousands of other publishers shows how
PubMatic's online ad optimization can increase publishers' revenue and
streamline ad operations. As these publishers share their stories, more
publishers will be aware of the option and maximize their own revenues,
making online advertising work for them."

Sportsvite (www.sportsvite.com) is an online community that connects people
who play sports and helps them organize their games among friends, in
leagues or for pick-up. The site receives more than 120,000 unique visitors
per month and sells more than 5 million ad impressions per month. Since
using PubMatic, Sportsvite has seen a 90 percent increase in revenue.
PubMatic has also reduced the amount of time Sportsvite spends on managing
ad inventory by 10 hours per week. Sportsvite uses PubMatic for both its ad
network and ad layout optimization capabilities.

"PubMatic automates and optimizes all aspects of decision making for how we
sell our ad inventory. We no longer have to monitor multiple ad networks
and rely on A/B or other testing frameworks," said Neal Shenoy, general
manager and co-founder of Sportsvite. "We also took advantage of PubMatic's
ability to consolidate reporting across all of my ad networks. I no longer
need two guys and a spreadsheet just to figure out my revenue."

Weblog Tools Collection (www.weblogtoolscollection.com) is a leading blog
web site that covers blogging techniques, tips, tricks, and hacks,
particularly for bloggers who use Wordpress. Weblog Tools Collection (WLTC)
receives more than 170,000 monthly unique users and has 10,000 regular
subscribers. By using PubMatic's ad layout optimization capability to find
optimal color schemes for text ads from Google AdSense, WLTC increased its
revenue by 30 percent.

"I thought I had identified the best color scheme for my text ads, but
PubMatic quickly found color schemes that increased click-throughs on my
web site," said Mark Ghosh, founder and editor of WLTC.

PubMatic, which recently secured $7 million in venture financing, automates
and optimizes ad inventory decision-making for Web publishers by
identifying and recommending the ad network and layout that will generate
the most revenue in real-time. The result is that publishers enjoy
increased revenue while at the same time freeing themselves to focus on
generating innovative content and reaching new readers. Ad networks
benefit from highly targeted publisher lead generation and stronger
relationships with their publisher base. Currently in beta, PubMatic
serves more than 2,000 publishers and more ad networks than any other ad
inventory optimization platform.

About PubMatic

PubMatic is the world's first service that increases Web publishers'
revenue by automating and optimizing ad serving decisions. More than 2,000
publishers use PubMatic to significantly increase their ad sales revenue by
optimizing across leading ad networks such as Google AdSense,
Advertising.com, BlueLithium, and many more and by using sophisticated
algorithms to optimize the layout of text and display ads. PubMatic is a
service of advertising company Komli and is venture backed by Draper Fisher
Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at
www.pubmatic.com.