Brightcove 4 Online Video Platform Unveiled. Maximizes Quality, Reach and Business Impact of Online Video across Desktops and Devices Introduces Express Edition Starting at 99 Dollars per Month

CAMBRIDGE, Mass., Nov. 16 // -- Brightcove Inc. today announced the general availability of Brightcove 4, a major new release of the industry-leading online video platform with enhancements that empower customers to maximize the quality, reach and business impact of online video across desktops and devices. Brightcove 4 introduces a host of new features, including support for native iPhone(TM) video application development, expanded live streaming capabilities, advanced analytics, and new resources for video distribution, monetization and custom online video applications.

Brightcove today also introduced the new Brightcove Express edition to bring the power and flexibility of the leading online video platform within reach for all website projects, no matter how large or small. Brightcove Express is priced starting at 99 dollars per month with no annual contract.

"As video becomes pervasive on the Web, publishers face increasingly complex and demanding requirements that often span multiple use-cases and devices," said Jeremy Allaire, Brightcove chairman and chief executive officer. "Brightcove 4 provides a powerful and extensible suite of new services that make it easy for customers to execute three-screen strategies and generate additional value from online video through new distribution and monetization opportunities. And with Brightcove Express, the Brightcove 4 platform is accessible for any size organization and projects of any scope."

Brightcove 4 builds on the success of the most comprehensive and widely-used online video platform in the market with wide-ranging innovations and enhancements.

Deliver high-quality video experiences across desktops and devices - Brightcove 4 introduces new capabilities that make it easier than ever to execute high-quality, three-screen strategies:

• Custom cloud encoding offers fine-grained control over state-of-the-art encoding technology, with higher quality default encoding, more formats, and more renditions to ensure optimal quality on every connection and device.
• Secure multi-bitrate streaming protects content while delivering smooth adaptive streaming over any connection.
• Universal Delivery Service (UDS) enables the delivery of content over the most appropriate protocol for the viewer, whether it is via PC, mobile device, connected television or set-top box.
• Brightcove Player and Software Development Kit (SDK) for the iPhone expands the delivery options available to website publishers to include iPhone applications and mobile video websites.
  

Maximize the business value of online video - Brightcove 4 addresses new use-cases and advanced requirements with a host of new features to help businesses and organizations generate additional value from their online video initiatives:

• Advanced monetization capabilities offer more control and efficiency in ad operations, access to new advertising networks and servers from Google, Yahoo, FreeWheel and the OpenX ad technology platform, as well as support for Video Ad Serving Template (VAST), the new industry standard enabling publishers to work with multiple ad servers and networks.
• Enhanced analytics provide in-depth insight into viewer engagement and the overall value of an organization's video content by highlighting the most effective and ineffective initiatives.
• Social sharing accelerates the flow of video through social networks and services, including Facebook®, MySpace and Twitter.
• Support for live streaming, including the ability to mix and match live and video on-demand programming within the same Brightcove players, brings the compelling immediacy of ad-supported live content within reach for publishers and projects of all sizes and scope.
• Media sharing helps publishers share videos across divisions, affiliates, and with other partners with a single click, enabling them to generate more value from their content through re-use and re-distribution.
  

Harness the power of cloud-based services to extend online video - Brightcove 4 includes a wide array of new cloud services, SDKs, and extensibility options that provide publishers with an advanced starting point that can adapt and scale to the requirements of the most sophisticated video project:

• Enhanced Media Application Programming Interfaces (APIs) allow developers to build deep, real-time integrations within their Web applications to drive search engine optimization and support robust workflow adaptations that lower the cost of video publishing.
• New Player APIs support the development of highly customized user experiences, advanced monetization, analytics tracking, and synchronized content placement.
• Brightcove Experience Markup Language (BEML) component skinning makes it easier to create fully branded player controls and in-player design elements without requiring Flash programming.
• iPhone SDK for Objective C programmers introduces pre-built components for playback, social sharing, content discovery, and hooks into the Brightcove Media API services.
• Ad Rules API and SDK offers more control and efficiency in ad operations to enable the easy development of sophisticated ad policies, new business logic and custom ad player integrations.
  

Available for any online video project, no matter how large or small - Brightcove 4's new capabilities and pricing brings the leading online video platform within reach for every professional website project or organization:

• Brightcove Express is a new edition that packs in all the essentials required to jumpstart new online video projects for as little as 99 dollars per month and with no annual contract.
• Easy integration with advertising networks makes it possible to deliver ad-supported video content at low cost.
• Google Analytics integration provides organizations with easy access to the most popular free Web analytics package, making it possible to get a unified view of all content interactions at an extremely low cost.
• Content Management System (CMS) integrations with popular entry-level and open source CMS solutions such as WordPress, TypePad, Drupal, Joomla and Ektron, enable websites of all sizes to easily integrate professional video into their existing Web publishing workflow.
  

Quotes

"As the number one nonfiction media company in the world, Discovery is dedicated to providing curious consumers with the highest-quality content experience across all platforms," said Jamey Jeff, vice president, interactive technology, Discovery Communications. "Brightcove has been a strong video technology partner and we look forward to extending our success with Brightcove 4 and new support for mobile delivery, advanced analytics and monetization."

"Brightcove's continued innovation and enhancements to its platform validate our belief that the company is truly the best partner to support our growing online video initiatives," said Raymond Ostor, director of digital media products at Canoe.ca. "We look forward to taking advantage of the host of new features in Brightcove 4, particularly as we continue to expand our live streaming offerings at Canoe.TV."

"At Channel 4, we are always looking for opportunities to enhance the quality and reach of our online video content", said Bob Harris, chief technology officer, Future Media & Technology, Channel 4. "With Brightcove 4, we have a powerful array of new features at our disposal to achieve these objectives, and provide the potential to extend our online video content to new platforms."

"It is critical that we are able provide the highest quality online video experience possible given the nature and popularity of the action sports programming that we offer," said Patrick Perez, director of new media at FUEL TV. "With Brightcove, we're able to showcase our dynamic, advertising-supported video content in a way that is both user-friendly and engaging, while also extending the life of our video content through easy distribution to third party sites and blogs. The new features in Brightcove 4 will enable us to provide even more ways for our fans to engage with and share our growing library of action sports and lifestyle video content."

"Video programming continues to be a key component to increasing user engagement and advertising opportunities across our websites," said Todd Anderman, senior vice president, digital media at Hachette-Filipacchi Media U.S. "We are excited to extend these initiatives with the Brightcove platform."

"SPEED is among the fastest-growing sports cable television networks in the country, and we are working hard to grow our online video capabilities," said Joe Tripp, director of Interactive Operations at SPEED. "Brightcove enables us to streamline our workflow and publish and distribute compelling highlights and exclusive short-form video content from our all-digital network to our loyal online fan base in blazing speed. We will continue to expand our online video initiatives in the future through the new and enhanced features now available in Brightcove 4 to provide an even more engaging, dynamic video experience for our users."

"Video enables us to provide visitors to our website with a detailed view of the vehicle they are interested in," said Tim Scoutelas, Internet manager at WolfChase Toyota dealership in Memphis, TN. "With the Brightcove platform, we're able to separate ourselves from the competition by creating a more personalized, interactive online experience and through engaging video marketing campaigns. Since rolling out Brightcove Express edition, we have seen a 130 percent increase in video views, a 70 percent increase in traffic, and have nearly doubled the amount of time that visitors are spending on our site."

Pricing and Availability

The Brightcove 4 platform is offered in three different pricing and packaging options - Express, Pro and Enterprise - to meet the online video publishing and distribution needs of any size organization or business strategy. For existing customers, Brightcove 4 is available as a free upgrade. For more information, visit http://www.brightcove.com.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 28 countries. For more information, visit http://www.brightcove.com.

SOURCE Brightcove Inc.

Brightcove Accelerates Expansion of Global Partner Ecosystem. Brightcove Alliance doubles in size, adds new partner categories and introduces training and certification programs

CAMBRIDGE, Mass., Sept. 11 // -- Brightcove Inc., the leading online video platform, today announced that the company's global partner ecosystem, the Brightcove Alliance, has doubled in size in the past seven months to include more than 200 technology, distribution and solution providers. Brightcove today also unveiled several new Brightcove Alliance partner categories, including content management, transcoding, e-mail, content, and live, as well as a new training and certification program for solution providers.

"The rapid growth of the Brightcove Alliance represents an enormous groundswell of innovation and value that third-party providers are building on top of the Brightcove platform," said Jeremy Allaire, Brightcove chairman and chief executive officer. "The new additions to the Brightcove Alliance and our training and certification program provide our customers with a growing range of opportunities to extend our platform with the highest quality technologies and services available in the online video market."

Brightcove's new partners and platform integrations include leading content management systems, transcoding services, e-mail solutions, content providers, and live publishing technologies, which together provide the company's worldwide customer base with additional flexibility to easily add and extend functionality to address wide-ranging business requirements:

• Content Management Systems - Integration with leading content management systems provide customers with new efficiencies when leveraging third-party services to operate websites and manage libraries of video assets. The first content management systems to provide interoperability with Brightcove include Ektron and Six Apart's Movable Type. Brightcove is also supporting open source content management systems, such as Drupal and WordPress.
• Transcoding - New partners like Encoding.com and mPOINT provide Brightcove customers that have specialized encoding needs with access to advanced, high volume video transcoding services.
• E-mail - Partners like Goodmail Systems present an opportunity for Brightcove customers to deliver video content directly within the body of an email, which expands distribution while helping to drive user engagement and loyalty.
• Content - Brightcove's content partners, including ScreenPlay Inc. and SundaySky, are empowering Brightcove customers to ingest and distribute third party content from within their Brightcove account, augmenting existing online video offerings.
• Live - Brightcove partner Livestream provides customers with a broad feature set for live video capture, publishing, distribution and analytics. Additionally, Qik provides Brightcove customers with location-aware, high-quality live video capture and streaming from more than 140 mobile phones.
  

In addition to the new partner categories, the Brightcove Alliance spans existing categories including interactive agencies, advertising networks and servers, distribution outlets, mobile devices, analytics and audience measurement solutions, social media and community-building services. Through the Alliance program, partners have access to training, support, technology and co-marketing opportunities for reaching Brightcove customers, which span hundreds of major media brands, businesses and organizations in 28 countries.

Training and Certification

Brightcove today also introduced a new training and certification program for solution providers. These programs are designed to provide creative and interactive agencies and systems integrators with the opportunity to provide video services and take advantage of new revenue sources through a referral program with flexible business and campaign-based pricing models. Certified partners will also have access to a special Partner Edition of the Brightcove platform, which enables them to publish and manage video services for their clients.

Certification is open to all Brightcove solution partners. At the base level, Authorized Solution Partners will have completed the basic contracting, staffing and training requirements for solution partners. Partners that fulfill additional requirements to validate their capabilities, such as advanced expertise in online video technologies and services or knowledge of Brightcove solutions, can become Certified Solution Partners. Brightcove will recommend Certified Solution Partners to customers for matching solution needs and refer appropriate solution and service opportunities. This level of certification will be offered at two levels - Standard and Premier, which includes additional entitlements such as advanced trainings, opportunities to author whitepapers and recognition by Brightcove as a preferred solution provider.

"Our new training and certification program offers our solution partners even more support and flexibility in how they work with Brightcove and how they engage with our customers moving forward," said Mike Deskewies, Brightcove's vice president of channel sales and partnership programs. "In becoming a Certified Partner, organizations can extend their knowledge and use of the Brightcove platform to help introduce new revenue opportunities and drive new services."

To learn more about the partner training and certification program or to sign up, please contact solutionpartners@brightcove.com.

Brightcove Alliance Members

Participants in the Brightcove Alliance include:

    Solution Partners        Advertising and          Reporting and Analytics
                              Monetization            Amplified State
    Aboutface Media          24/7 Real Media          comScore
    Adjust Your Set          Ad Delivery Solutions    GlanceGuide
    Animal LLC               Adap.tv                  Nedstat
    Artists Upfront          ADTECH                   Nielsen Online
    Automata Studios         AOL Advertising          Omniture
    Automotive Networks Corp Auditude                 Quantcast
    BASIK                    BlackArrow               TubeMogul
    Best Before Media        BrightRoll               Visible Measures
    Big Rich Media           Cavi.tv
    Blonde                   CheckM8                  Search and Discovery
    BrainBox                 DoubleClick              Blinkx
    Cantina Consulting       evenhere                 Cooliris
    Cantos                   Eyeblaster               EveryZing
    CMS Professionals        FreeWheel                Gotuit
    Code and Theory          Google                   Loomia
    Commonplaces e-solutions HIRO-Media               Taboola
    Cynergy                  Innovid                  Truveo
    Dare Digital             InSkin Media             Vibrant Media
    Deeson                   JD Project
    Devious Media            Layer Dynamics           Social Media
    Diginovations            LiveRail                 Clearspring
    Digital Surface          Panache                  Gigya
    DVLP                     ScanScout                IntenseDebate
    Element LLC              Smartclip                JS-Kit Echo
    Eyetag                   SpotRails                Meebo
    Fullhouse                SpotXchange              Pluck
    Funny Garbage            Tremor Media             SplashCast
    Gen-i Media              Utarget.FOX              Slide
    Grantastic Designs       Videoplaza               Sprout
    Hashrocket               Videostrip
    HD Film Content          YuMe                     Transcoding
    Hub'Sales                Zoomin.tv                Encoding.com
    IDINI Consulting                                  Inlet Technologies
    Indeks Content &         Content                  mPOINT
     Communication           Boulder Creek            Nativ
     Consultancy              International
    Insidedesign             Preview Networks
    interFUEL                ScreenPlay Inc.          Viewer Experience
    Intricate Arts           Stupeflix                Adobe
    Jeffrey Tunches          SundaySky                Asterpix
    Joyrider Films                                    dotSUB
    Juicyorange              Content Management       HowTo.tv
                              Systems                 Limelight Networks, Inc.
    M&M Media                Drupal                   PLYmedia
    Maverick Television      Ektron                   Quick.tv
    Mchizi Media             Leverage Software
    MEDIAmobz                Six Apart's Movable Type
    Melity                   WordPress
    Method
    Mob Media                Distribution
    myvideorights.com        AnySource Media
    NBTV Studios             AOL Video
    Oasis Technology         Bebo
     Partners                Boxee
    OgilvyInteractive        Critical Media
    Olyvon                   ffwdPlayer Facebook
    Partners and Simons       application
    PI FX & Interactive      Free Stream Media
     Factory                 Glam Media
    Pod Design               MediaNet Digital
    Poke London              Metacafe
    Prisma IT                Plex
    Profusions               sevenload
    Rariti                   Sony Bravia
    RedBee                   TubeMogul
    Red Star 18              Veoh Networks
    Reply                    VUDU
    Sanborn Media Factory    Webcastr
    Schematic                Yahoo
    Screaming Panda          Zimbio
    SCREENCRAFT
    Scube NewMedia Srl       E-mail
    Serranetga               Goodmail Systems
    Simply Media
    Slamcore                 Live
    SONARconnects            Livestream
    StoryWorks Media         Qik
    StudioNow
    Techitra                 Mobile
    theCode                  Appcelerator
    Thinkdigital             AtomiZ
    Trade Warrior Consulting Azuki Systems
    TRIPLE8 IDEAS            Mobile Roadie
    TurnHere Internet Video  Nellymoser
    Twin Technologies        Transpera
    Universe Inside          vtap
     Entertainment           Yospace
    Upgrade Marketing        Qik
    Villagedirect.org
    VivaKi
    wearevi
    Wethecitizens
    Woven Interactive
    xif
    Zoom Factor, Inc.

DoubleClick is a trademark of Google Inc.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

SOURCE Brightcove Inc.