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LOS ALTOS, CA- SezWho, a universal profile and reputation
service for the social web, today announced feed incorporation for
BlogCatalog, new customization features for Universal Profiles, and a
partnership with blog network Instablogs. Unlike comment replacement
services, SezWho does not manage comments. Instead, the service provides
universal user profiles, which improve user engagement and user-based
content discovery, thereby increasing site traffic.

Partnering with Instablogs, SezWho will bring reputation management and
universal profiles and content to readers, connecting personal brands and
expertise from across the social Web into one online portfolio. Instablogs'
readers can now rate posts and user-generated content on Instablogs and
across other SezWho-enabled social media sites, including blogs, discussion
forums, and bulletin boards.

SezWho's sophisticated reputation engine tracks the ratings of participants
across conversations and displays that activity in the participants'
universal profile. This will help Instablogs' readers find relevant content
more quickly and improve the visibility of the network's citizen
journalists.

"SezWho brings something for everyone who is part of our global network,"
said Instablogs CEO Ankit Maheshwari. "For our readers, SezWho makes
finding fresh, relevant content fast and easy; for our citizen journalists,
SezWho helps build their reputations based on the opinions of their
readers; and for our network, SezWho brings new visitors from relevant
conversations happening elsewhere on the social web."

Unlike comment replacement systems, SezWho augments conversations rather
than storing content. Data and content reside on the host site, while users
can access their universal profiles across all SezWho-enabled social media
sites.

New SezWho functionality includes four new universal profile templates,
including support for popular threaded discussion formats. Additional
features include: support for local CSS and JavaScript, Thumbs Up and
Thumbs Down ratings for posts, configurable pop-ups, improved support for
filtering, support for multiple WordPress installations in a single
database, and easier-than-ever upgrades.

SezWho currently tracks 4 million conversations across 1 million user
profiles and 14,000 sites. Instablogs journalists operate in different
countries around the world, including the United States, Egypt, Brazil, and
China.

About SezWho

SezWho (www.sezwho.com) is a universal profile service for the social web
that engages communities and enables content discovery. SezWho's
sophisticated reputation engine informs and improves conversation across
distributed social spaces, including blogs, forums, social networks, wikis,
and any site with collaborative content. SezWho encourages a more engaged
community by inspiring commenters to leave more insightful comments, as
well as having readers vote on the feedback of others.

About Instablogs

Instablogs (www.instablogs.com) is a leading technology firm at the
forefront of citizen journalism. With bloggers, citizen journalists and
other information sources challenging and complementing normal media
channels, Instablogs has evolved to become a responsible social news site
by adopting a collaborative news model structured around a conversational
model. Featuring inspired citizen opinions from all over the world, the
Instablogs blog network publishes thousands of articles every day covering
almost every country across its 10 niche channels.