DeepDyve Unveils Free Search Tools for Websites, Bloggers

New Search Tools Help Websites Increase Visitor Engagement, Broaden Search Capabilities to the Deep Web

SUNNYVALE, Calif., May 27 // -- DeepDyve, the research engine for the Deep Web, today released a trio of free tools that allows websites to incorporate powerful search capabilities for a more compelling user experience. The tools announced today complement the company's recently announced suite of Publisher tools which utilize DeepDyve's search technology to make publisher content more findable from anywhere on the web.

DeepDyve's new tools enable websites and bloggers to quickly and easily display related articles and search results directly within their sites and blog posts. Visitors can now discover new, authoritative information seamlessly as they read and browse through websites that utilize DeepDyve's technology. The following tools can be implemented simply by copying/pasting a few lines of code into the site, or by installing a WordPress plug-in:

More Like This Content API

The More Like This Content API automatically displays results from DeepDyve that are similar to the information displayed on the current page. It is designed for use by any website that would like to include a 'related articles' functionality, regardless of whether their content has been indexed by DeepDyve. To implement the API, go to: www.deepdyve.com/corp/widgets/mlt_content

Content Highlight Widget

DeepDyve's Content Highlight Widget enables websites to integrate search with their users' normal reading and browsing behavior. Visitors can highlight any block of text up to 5,000 characters in length, and run that selection as a query with a single click. To learn more, please visit: www.deepdyve.com/corp/widgets/highlight_widget

WordPress Plug-In

DeepDyve's WordPress plug-in allows bloggers using this popular platform to automatically include links to related articles directly in their blogs. The plug-in utilizes DeepDyve's "More Like This" technology to use the text of the blog as a query and return relevant search results. Visitors will benefit as they get additional information to further explore a topic and find more value in the blog that they are reading. For more information, please visit: http://www.deepdyve.com/corp/widgets/wordpress

Major Trends Driving the Evolution of Publishing and Search

As users have become more accustomed to searching for information online, it is now becoming clear that search behavior is evolving. A recent Hitwise report(1) found that queries of eight words or more had grown from less than 1% of queries in 2004, to nearly 4% of queries by February of 2009. This 4x increase suggests that users are not only growing more proficient in their use of search, but they are forced to write longer queries to find what they want, given the volume of data that is returned. While queries themselves are expanding, so too are the number of places where users are searching. Increasingly, users want to integrate search in "real-time," be it while they are on Twitter or while reading articles online. As users search less at the 'portals' and more within individual websites, it gives content providers the opportunity to become even stickier by making relevant, related information more easily discoverable.

"DeepDyve's vision is to make Deep Web content more accessible to everyone, particularly the 50 million knowledge workers who represent a very broad cross-section of today's internet users," said William Park, CEO of DeepDyve. "Our search tools are designed to help websites adapt to this changing user behavior by integrating related search results with their content. This keeps users engaged, and gives them the ability to search both surface and Deep Web resources without ever leaving the website they're visiting."

Tools and Widgets on Display at SSP Conference, May 27-29

In late-April, DeepDyve unveiled a suite of tools designed specifically for the publishing community. The tools are complementary to those being announced today, but they have a greater level of specialization, tailored to suit the unique needs of publishers. While today's tools are suitable for virtually any website, DeepDyve's publisher tools are best suited for organizations such as scientific communities, academic journals, and other organizations with an extensive catalogue of content.

DeepDyve will be demonstrating its publisher tools and free widgets at booth #230 at the Society for Scholarly Publishing Annual Meeting in Baltimore from May 27-29.

Pricing and Availability

All of the tools announced today are available for free. Interested parties are invited to learn more about these products by visiting www.deepdyve.com/corp/widgets

About DeepDyve

DeepDyve, formerly known as Infovell, is the research engine for the Deep Web. DeepDyve unlocks the vast and rich collection of information that is on the web, but is hidden from today's search engines. Using DeepDyve, people find the in-depth, high-quality information they need to answer complex research questions. The company is headquartered in Sunnyvale, CA, with offices in Shanghai.

(1) Hitwise report, 2/09

    FOR MORE INFORMATION, CONTACT:
    John Snedigar, Faultline Communications
    john@faultlinecomms.com / 408-705-7518

SOURCE DeepDyve