New Product Concept/ Invention Name: Le Watermelon

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Problem
Everyone is enjoying a beautiful sunny day at the beach. Then the nice balmy breeze suddenly changes to a gusty wind, sending umbrellas flying around like small missiles.

This scenario occurs with high frequency and results in serious injuries and litigation:
http://gothamist.com/2006/05/18/umbrella_as_dea.php
http://www.town.ocean-city.md.us/ocbp/information/Safety_Tips/Umbrellas_1.pdf
http://www.nytimes.com/2003/12/13/nyregion/13BEAC.html

Solution
This innovation involves using a weighted item commonly used on the beach to prevent an umbrella from becoming airborne.

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